FRAMINGHAM, Mass., April 15, 2004 – Following solid growth
in the second half of 2003, the PC market remained strong
in the first quarter of 2004 with total shipments of 41.2
million units and year-on-year growth of 16.5%, according
to IDC's Worldwide Quarterly PC Tracker. Shipment growth
beat expectations of 13.5% due to strength in the United
States and Europe, boosted by growth in business demand.
Aggressive pricing and continued portable adoption also
supported rapid growth.
Dell had a strong quarter with year-on-year growth of
more than 28% and sequential growth of 6.1%, boosting
shipments to nearly 7.7 million units. Supported by increased
business demand and a strong internationalperformance,
Dell's growth boosted the company's share of shipments
from 16.9% in 4Q03 to 18.6% in 1Q04 to recapture the lead
in total worldwide shipments from HP. Following a solid
performance in the second half of 2003, HP grew 15.8%
in 1Q04 despite seasonally lower consumer participation.
Nevertheless, HP's share of shipments declined to 15.6%
from 16.7% in the fourth quarter and 15.7% one year ago
while Dell's market share lead expanded to 3.0% in the
first quarter – twice the peak difference between the
companies since the HP-Compaq merger in 2002.
"This quarter's results reveal a robust market and
the improving business demand we've been looking for,"
said Loren Loverde, director of IDC's Worldwide Quarterly
PC Tracker. "A number of factors, including an aging
installed base, rapid portable adoption, and aggressive
pricing, should continue to drive growth into 2005."
"This quarter's results ratify the economic recovery,"
said Roger Kay, vice president of Client Computing at
IDC. "We have nearly a year of double-digit growth
in the PC industry, which is a concurrent indicator of
economic activity. With U.S. business finally beginning
to participate in the PC market in earnest, the only weak
segments remain state and local public sector institutions,
which are suffering from constrained budgets due to lower
recession-era tax receipts.”
Regional Outlook
·
United
States
– Growth rose to 15.7% despite the end of the holiday
shopping season as business demand continued to grow.
Dell benefited most from the shift in demand while smaller
vendors focusing on small and medium businesses also fared
well.
·
EMEA
– EMEA remained the fastest growing
region with growth over 20%. Rising business demand added
to the strong Euro, rapid portable adoption, and solid
demand from consumers as well as small and medium businesses
to drive shipment volumes.
·
Japan – Commercial demand during the first
quarter helped boost growth to nearly 10% following a
slow fourth quarter. However, growth in 2004 is expected
to remain in single-digits and recovery will trail other
regions.
·
A/P – Although regional economies have
been dampened by limited export demand, the situation
is improving. First quarter growth in Asia/Pacific (excluding
Japan) came in slightly ahead of forecasts, and continued
improvement in other regions bodes well for future economic
growth.
Vendor Highlights
·
Dell – Dell continues to execute well,
capturing share as the market recovers and business demand
resumes. Shipments grew by over 50% in Asia/Pacific and
35% in EMEA, including Germany, France, and the U.K.,
the region’s top markets.
Worldwide, Dell's volume increased by nearly 1.7 million
units per quarter from a year ago — more than total shipments
for all but the top four PC vendors.
·
HP – As occurred last year, HP's fourth
quarter lead gave way to a more business oriented market
in the first quarter. Growth of 15.8% was strong but was
just behind total market growth. With the bulk of HP's
2003 growth coming from consumers, HP will need to capture
growing business demand while maintaining its consumer
growth to gain share in 2004.
·
IBM – IBM had a solid quarter overall,
with growth above 20%. Portables growth remained over
40%. Although slow desktop sales in the U.S. hampered
domestic growth, EMEA, Japan, and Asia/Pacific all grew
over 27% and growing business demand bodes well for future
growth.
·
Fujitsu/Fujitsu
Siemens
– Had a solid quarter boosted by commercial growth and
strong notebook sales in Europe.
·
Acer – Although its success in Europe
is sustained, the company continues to have difficulty
making headway in the United States. Nevertheless, the
company continues to grow quickly, and moved into the
number 5 spot in total worldwide shipments.
·
Toshiba – Toshiba managed strong growth in
EMEA although U.S. growth slowed significantly in the
first quarter. With growth of only 6.7% despite its focus
on portables Toshiba fell out of the Top 5 worldwide.
·
Gateway
–
Having completed its acquisition of eMachines, Gateway
has a new outlook on life. Significant transition, including
closing Gateway Country Stores, will be a challenge to
manage, as will positioning the Gateway brand and its
expanding line of consumer electronics. Nevertheless,
the new focus and cost-structure gains as well as total
volume should improve the company's position in the future.
·
eMachines – The low cost vendor continued to
execute well and gain share. Through Gateway, the company
gained cash to grow as well as a foothold in the commercial
space.
·
Apple
– While product refreshes in Q4 boosted
growth into double digits, first quarter growth slipped
to 5%. U.S. growth remained in double-digits although
in EMEA shipments grew by less than 4%.
Top
5 Vendors, Worldwide PC Shipments, First Quarter 2004
(Preliminary) more (Units Shipments are in thousands)
15.6%
|
Vendor |
Q1
2004 Shipments |
Q1
2004 Market Share |
Q1
2003 Shipments |
Market
Share |
Growth
2004/2003 |
| 1
Dell |
7,684
|
18.6%
|
5,992
|
16.9% |
28.2% |
| 2
HP |
6,416
|
15.6%
|
5,542
|
15.7%
|
15.8% |
| 3
IBM |
2,267 |
5.5% |
1,884 |
5.3%
|
20.4% |
| 4
Fujitsu / Fujitsu Siemens |
1,892 |
4.6%
|
1,640 |
4.6% |
15.4% |
| 5
Acer |
1,375 |
3.3% |
1,007
|
2.8%
|
36.5% |
| Others
|
21,603
|
52.4% |
19,345 |
54.6%
|
11.7%
|
| All
Vendors |
41,238
|
100.0% |
35,410
|
100.0%
|
16.5% |
Notes:
*
IDC estimates prior to Gateway financial earnings reports
Shipments include shipments to distribution channels or
end users. OEM sales are counted under the vendor/brand
under which they are sold. PCs includes Desktop, Notebook,
Ultra Portable, and x86 Servers. PCs do not include handhelds.
Data for all vendors are reported for calendar periods.
Source: IDC, April
15, 2004
IDC's
Worldwide Quarterly PC Tracker gathers PC market data
in 55 countries by
vendor, form factor, brand, processor brand and speed,
sales channel and user
segment. The research includes historical and forecast
trend analysis as well as
price band and installed base data. |